Skills & Competencies for Web Designer II

Web Designer II job profile

Book a Demo and Receive a Sample Job Profile

JOB SUMMARY for Web Designer II

Designs web pages that engage the target audience, drive web traffic, and provide optimal user experience.

JOB RESPONSIBILITIES for Web Designer II

Uses knowledge of user interface design and human factors engineering to create visually pleasing web pages with rich content and clear navigational schemes. Employs site animation and special effects to create a compelling user experience. Tests and improves site usability and performance on a variety of browsers. Requires knowledge of web technologies, techniques, and tools such as HTML, Shockwave, Photoshop, Illustrator, Adobe Flex, Adobe Flash, JavaScript, ASP pages, and SEO.

Web Designer II SALARY RANGE

BASE 50%
$81,148
TOTAL 50%
$84,351
Job Level
P02
Job Code
IT10000108
Education/Degree
Bachelor's Degree
Reports To
Manager

Web Designer II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Web Designer II skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
BOOK A DEMO

6 hard skills or competencies (industry competencies) for Web Designer II

1 Industry Competency – User Experience Design
Proficiency Level -2
Skill definition-Creating and enhancing user-centered designs to establish branding, optimize usability, and improve user experience throughout product development.
Level 1 Behaviors
(General Familiarity)
Cites the driving factors that describe and influence user usability and experience design.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Applies the UX design principles to document the stages of the overall design process.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Executes UX audits and tests to iterate across existing designs and optimize the user experience.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Creates a clear vision of defining interaction models to guarantee product consistency.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Adapts best practices in user experience design to optimize usability and drive product success.
See 4 More Skill Behaviors
2 Industry Competency – User Interface Design
Proficiency Level -2
Skill definition-Anticipating user needs and preferences to create interface and interaction designs to build a user interface that is intuitive, easy, and aesthetic.
Level 1 Behaviors
(General Familiarity)
Cites important factors to consider in creating user interface designs.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Applies appropriate elements and graphics in the user interface to ensure conformance with design models.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Deploys modern web design systems to improve user interfaces and workflow efficiencies.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Directs the development of user interface designs to ensure compliance with user standards and requirements.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Builds systems to facilitate design analysis and usability testing to improve content and increase user involvement.
See 4 More Skill Behaviors
3 Web Designer II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Web Designer II
Proficiency Level - 4
5 Competency for - Web Designer II
Proficiency Level - 5

3 general skills or competencies (Job family competencies) for Web Designer II

1 Job Family Competencies – HTML
Proficiency Level -2
Skill definition-Ability to use this computer language for creating, updating and maintaining text, graphics and links in a website.
Level 1 Behaviors
(General Familiarity)
Cites HTML programming codes related to website design and administration.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Assists in creating and editing HTML for website design.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Codes and implements fully executed design files in responsive HTML for operational dependencies.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Delivers training on the application of various features of HTML in diverse environments.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Builds and designs HTML prototypes and user interface mockups to increase web engagement and functionality.
See 4 More Skill Behaviors
2 Job Family Competencies – Programming
Proficiency Level -2
Skill definition-Executing logic to facilitate computing operations and functionality in one or more languages.
Level 1 Behaviors
(General Familiarity)
Cites the process of debugging computer programming codes.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Conducts regular audits to identify program inefficiencies and suggests ways to improve the issues.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Determines the needs of other teams and devises ways to address them through programming.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Conducts walkthroughs and monitors the quality of the development activities.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Creates contingency plans for potential problems that could emerge in a programming environment.
See 4 More Skill Behaviors
3 Web Designer II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Web Designer II
Proficiency Level - 4
5 Competency for - Web Designer II
Proficiency Level - 5

7 soft skills or competencies (core competencies) for Web Designer II

1 Core Competencies – Creativity
Proficiency Level -2
Skill definition-Promoting creative, original thinking and applying it to a variety of business situations.
Level 1 Behaviors
(General Familiarity)
Cites examples of how creativity drives business success and social progress.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Analyzes own assignments and work environment for creative changes.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Analyzes existing workflows and methods for creative change.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Coaches others on how to apply new ideas to existing processes.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Encourages and rewards brilliant ideas.
See 4 More Skill Behaviors
2 Core Competencies – Innovation
Proficiency Level -2
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Analyses the business impact of demographic changes; suggests effective responses.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Consults on the selection and adjustment of the go-to-market strategy.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Builds a conceptual model to ensure a continuous increase of business sense within our business.
See 4 More Skill Behaviors
3 Web Designer II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Web Designer II
Proficiency Level - 4
5 Competency for - Web Designer II
Proficiency Level - 5

Summary of Web Designer II skills and competencies

There are 6 hard skills for Web Designer II, User Experience Design, User Interface Design, Animation, etc.
3 general skills for Web Designer II, HTML, Programming, Web Design.
7 soft skills for Web Designer II, Creativity, Innovation, Attention to Detail, etc.
While the list totals 16 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Web Designer II, he or she needs to be proficient in Creativity, be proficient in Innovation, and be proficient in Attention to Detail.

It's Easy to Get Started

Get the precision you need to assess, hire, and develop top talent with skills and competencies – see how with a personalized demo.